Promoting your local area and your web own site

Driving instructors tend to be what it says on the tin! this means many of you find IT / Computers and Web development a bit of a pain to say the least.

There are 3 basic steps -

1. Get a web site
2. Promote your website
3. Update it and promote it some more

I see many driving instructors who invest in stage one and get a really nice looking site. But then they just sit back and wait, they don't know much about web site development and search engine optimisation. The result is a potential pupil goes on the web and Googles "Driving School Kent" or wherever.

80% of driving school searches go like this -

• Driving school folkestone (that's my home town, just put in your own)
• Driving lessons folkestone
• Driving instructor folkestone
• Intensive driving courses folkestone

These are whats known as your key phrases and unless you have a good balance of them on the web pages you are trying to promote you won't get many visitors.

You will need links to you website containing the same key phrases. My suggestion is that you only swap with other driving schools outside your own area. That way you dont end up promoting your competitors.

It's pretty easy to exchange links, but spend some time working out what your links say.

If you would like to swap with us then please email us your key phrases, the web pages you want to promote and your logo if you have one and we will create one for you. This will help promote the sale of intensive courses in your area plus your site in general.

The banners below are draft copies of what we would like to place on your site. If a pupil clicks on them they will go to our site There will be a message asking them to return to your site to book.

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